The appeal of Western cowboy style among "hot girls" (or really anyone, regardless of gender) can be traced to several cultural and aesthetic factors.

It combines elements of ruggedness, nostalgia, and a sense of adventure.

Romanticized Frontier Mythology: The cowboy represents freedom, independence, and a tough, rugged lifestyle.

Western films, TV shows, and books have long romanticized this era, often portraying cowboys as strong, bold, and mysterious.

Aesthetic and Fashion: Western wear includes leather, boots, denim, fringe, plaid shirts, and cowboy hats—all of which have become iconic in fashion.

These items have an earthy, timeless appeal. The style has become popular not just for its function, but for its strong visual statement.

Cultural and Social Influence: There has been a resurgence in Western and country aesthetics, especially in music, such as with country, rock, or even pop stars embracing "cowboy chic."

Celebrities like Beyoncé, Justin Timberlake, and even rappers like Lil Nas X have incorporated cowboy elements into their fashion, helping to reframe the style as both trendy and sexy.

Nostalgia and Escapism: Western cowboy style can be an escape from modern life. It evokes simpler times, or at least the myth of simpler times, where people lived with a sense of purpose and connection to nature.

For many, dressing in this style can be a way to embrace a certain rugged individualism or nostalgia for the wild, untamed frontier.

In short, the allure of Western cowboy style is a mix of fashion, fantasy, and freedom—a look that combines toughness with undeniable sex appeal.